Digital Media
The modern audience consumes content across a multitude of platforms in a multitude of ways that best fit their lifestyle. For the audience this affords choice and control, but for the broadcaster this presents technical and financial challenges. To maintain and expand their audience share, they must produce content in different formats; across multiple platforms.
At Babcock we understand that creating quality content is a highly specialised and expensive process, yet all too often the broadcaster’s message is failing to reach the largest possible audience.
We combine industry-leading service quality with state-of-the-art, innovative distribution technology. This allows our customers to manage, aggregate, repurpose and distribute their content to achieve the widest possible reach.
Our customers produce their content once; we do the rest. This means that they really can focus their efforts on creating the very best content; while we maximise their audience.
The Evidence
"The BBC World Service delivers a large amount of its programming to a global audience using a..."
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Benefits
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Minimise Effort
Produce once, publish everywhere
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Multiple Platforms
Expanding your audience
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Managed Services
Allowing concentration on programming